Ira Gold has Mastered the Science of Selling Your Home Quickly, and for the Price You Want

Ira Gold sells your home by marrying your buyer’s expectations to your home’s unique value.


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Meet Ira Gold

Representing serious Sellers and Buyers, I make the process as smooth and exciting as possible for my clients. I take pride in having a work ethic that is second-to-none and implementing strategies that get results. The Los Angeles real estate market can be challenging so choosing the right agent is essential and will make or break your transaction.

Having lived in several areas of Los Angeles, I have a unique local perspective of both the City and the San Fernando Valley. After receiving a degree in psychology from the University of California Santa Barbara, I worked as a face man at a major film studio, interacting with all personality types and stations, establishing razor-sharp communication skills while retaining positive relationships all-around. I am active in the Los Angeles young entrepreneur scene and enjoy being on the Executive Board of a prominent non-profit that benefits the elderly.

I work 7 days a week and am available by phone anytime. Call me to create a plan to achieve your real estate goals.



Summer sales are going strong!

Click here to see the VALUE OF YOUR HOME.

Click here for insider info on Seller strategy.

Click here for additional articles that are legitimately useful.

Click here for general information or contact me with any questions.


There are incredible properties out there waiting for you! Housing is in high demand right now, so when you see one that you’re excited about, submit a competitive offer. Ask about my Home Buyer’s System to make you competitive and get your offers accepted!

Click here for tips on buying in this market or contact me with any questions.


" Ira was referred to me by a friend after recently having himself purchased a home. He was very active throughout the whole process, keeping us informed the whole time. His knowledge and ability to find the answers we needed were invaluable. You can count on Ira to be there whenever you have questions, or need to submit that last minute offer."

-Danny & Kim B

" Ira was challenged with finding us a home with a very limited timeframe. We had a very specific checklist in a market with very low inventory. Ira was very creative throughout the offer process -- writing a personal letter to the sellers and sharing information about our family that made a big difference in such a competitive market. We highly recommend him and look forward to working with him again!"

-John & Cathy C

" Ira Gold helped my family find the perfect home. We must have seen dozens of properties over a few months and he was by our side each time. This one came up and the next day Ira had us in for a walk through. Fit our families needs and was the best home we had seen. Ira spoke with the broker and closed the deal that day. Would recommend Ira for any of your listing, buying or rental needs."

-Lenny & Dana G.

" I have known Ira Gold for over 15 years and chose him to represent me in the purchase of my first home. He has an extensive knowledge in all areas of real estate. He has a great demeanor in dealing with all types of people and is a great listener. I would highly recommend Ira to represent anyone I know in any real estate transaction."

-Joseph G.

" Ira Gold was very professional and responsive with his work. He follows up on our conversation and to keep me updated on the progress of the sale. He looks through every avenue to make sure there is a solution to a problem. Ira has been respectful and ethical. He remains calm and made everything easier for me. I highly recommend working with him. I will definitely work with him again"

-Leila A.

" Ira Gold helped me in finding my first home and was very knowledgable. He is an amazing people person and is great at listening to what his clients wants and needs are. I would recommend Ira to anyone looking for a professional and personal experience in buying a home."

-Lindsey G.

" We were new home buyers. We didn't want to tie ourselves to a realtor. We were told to submit an offer with the listing agent in order to be competitive in this market. We did. We submitted a few offers. We constantly lost out to another buyer. At a random open house, from a sign we saw on a street, our approach changed completely. We met Ira. FINALLY, we met someone who was not only brilliant at their job, understood the market and had more business sense than the entire west side of this country, he was an awesome and trustworthy human being. Ira is, by far, the most knowledgeable, responsive, competitive and genuine agent we have ever had the pleasure of working with. He responded to messages within minutes, at 11 pm. At 7 am. He was completely there for us. He translated documents that might as well have been in another language and helped us make decisions we are SO grateful for. In our moments of strength, he guided us to a strong negotiation, in our moments of despair, he helped keep our spirits high and our eyes on the goal. He is not just an exceptional realtor, he is an exceptional person. We can't imagine going through this insanely stressful process without him, and will never, EVER work with anyone else. Thank you Ira. We LOVE our new home. Thank you for finding it for us, for fighting for it with us, and for holding our hands the entire way. BEST. REALTOR. EVER."

-Emily D.

" We worked with Ira Gold to buy our first house. Ira's greatest quality is how pro-active he is: we started looking at homes together almost immediately, he then organized a few visit "trips" where we were able to see many houses rapidly, he would always follow up shortly, we never had that feeling of "what is going on?" with him. He was always very clear on what the next steps were, and what our choices were. Whenever possible he would make phone calls and arrange things with the other parties, and we heard from the lender side that they were impressed with his professionalism. We would absolutely work with him again, we feel he did a fantastic job."

-Bernard & Justine L.

" Ira was recommended to me by my father. He had canvassed our neighbor and struck up a good friendship with my dad. He is very easy going and likable. After my father passed away, I chose Ira to list his house. I was pleasantly surprised to find that in addition to his laid back persona and ease to work with, he was detail oriented and very well versed on the sales process. Ira was also very knowledgable about the Studio City market in particular. He was always punctual and prepared for meetings. If I had a question that he could not answer, he found out the answer and got back to me within minutes. I guess the highest recommendation I can make is that if I am buying, or selling a home in the future, Ira will be my agent."

-Rob N.

" Ira helped me purchase my first home for my family with four little children. He helped me for about a year until we were able to seriously look into it for about a month. He kept his eyes out for me constantly throughout the process. The house that we purchased and we love came out on market on Friday night while I was at church Bible Study. He called me and left me a voice mail about this amazing place that might be perfect for our family. I called him back and decided to do a showing the next day. My wife and I loved it and we decided to purchase it the next day. He wrote an amazing cover letter for us. Although our offer was lower than other buyer's offers, the seller decided to choose us. I believe it was due to Ira Gold's responsiveness and credibility that he brought to the table for the seller and the buyer. I so appreciate how he prepared a formal offer with our photo in the cover page, talking about my job and who we are to present that we are serious buyers. Furthermore, after closing of the escrow, Ira gave me brand new smoke detectors as a housewarming gift. His exceptional service did not end there. Since this was my purchase, I still have so many real estate questions regarding my own home and he never hesitated to talk to me and help me out of my confusing situations. I have been recommending Ira to all my friends and co-workers. If you are looking to purchase or sell, you should definitely consider Ira. I sure am going to him for all my real estate needs."

-Chan & Su Jung K.

" My husband and I were looking for an honest agent that would work hard to get the most for our home as it represented years of financial sacrifice and the proceeds were to benefit our children. Ira and his team were superb in all aspects of our transaction, from awesome traffic for the open house (we only had 1) to the bumps along the road regarding paperwork for the final closing. Although we anticipated more than the average challenges in selling a home (since we lived out of the area) Ira always kept us well informed and the process was seamless. We are blessed to have someone like Ira represent our best interest. Ira is a knowledgeable, relentless, and hard working agent. If that isn't enough to earn your business, you will find it challenging to find a more delightful and reassuring agent in town! Lastly he sold our home in about 35 days!"

-Marisela V.

" Let me start off by saying there is no real way we would have found a house in this market without Ira. His tenacity and unwillingness to let any members of the other side impede your goals are unparalleled. Not only did he find a house that met every single requirement we had, he also worked day and night to ensure all vendors/inspectors/escrow/mortgage team members finished their work on time. I suspect the sellers owe him a big thanks as well for making the sale happen. Thanks Ira, here's to our next home buying adventure!"

-George & Angie F.

" Ira Gold recently represented my 89 year old Mother in selling her home, which she has owned since 1957! We both could not have been more pleased with a real estate agent. This not only was a major move for her, but an emotional one; as well. Ira explained the process and the paperwork thoroughly. He returned phone calls promptly and updated me with e-mails and text messages from the time the house was listed to eventually being sold. Very importantly, he listened to us and was patient and understanding. Ira made himself available to us at all times. I would, without reservation, recommend Ira to anyone I know buying or selling a home! We feel so lucky to have met him and used him as our real estate agent."

-Marilyn & Barbara S


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